Corporate Communication 3th edition

ISBN:0857022431

ISBN13:9780857022431

Publisher:Sage Publications Ltd

Authors:Joep Cornelissen, Joep P. Cornelissen, Joep P Cornelissen

Corporate Communication Description

Corporate Communication 3 Edition This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
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